DescriptionBroots which is an abbreviation of Black Roots is a fashion movement in this era of cultural revolution geared to getting the globe to embrace African fashion and art. The vision is to be the leading brand in clothing production with a mission to maintain good standards in line with African norms and ethics.
The brand is founded by Biobele Derick Bobmanuel, who hails from Kalabari River State, Nigeria. As a historian and explorer, he settled in Ghana where he gets most of his style inspiration from. This includes the culture, people, and fabrics. As a pan Africanist, he initiated the idea of promoting African art and prints with a unique twist of African wear in contemporary style.
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