Ashara (Senegal) | Biography
Ashara, the sweet, royal-sounding name, is a unisex ready-to-wear brand for the exquisite man and women of today. ASHARA is a brand of casual chic clothing of excellence with an African touch. The brand reflects the “Afro attitude” of Fashion. Our clothes omit a casual yet chic flavor with cuts and materials that match perfectly. Our passion for fashion enables us to strive towards offering our clients modern, trendy, and quality pieces at very affordable prices.
Ashara is also highly concerned about the proper functioning of the African economic market, hence why the brand advocates "local consumption" something that is transcribed in our creations as we continue to use local materials such as Rabbal, wax, woven loincloth, and many more such materials. Our embracement of local fabrics gives our brand a rich taste of Africa with an extraordinary variation.
Ashara is an international brand across Africa and is ready to open to other horizons. The Ashara creations are mixed with western and noble materials such as silk, lace, etc. allowing you to feel this melting pot of cultures through our clothes.