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So’Fatoo (Senegal)


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So’Fatoo (Senegal) | Biography


So' Fatoo, Meet the new you! Stylish, elegant, classy, radiant, all that you can wish for and more: that’s what So Fatoo is offering you.

5 years ago, while in Morocco, the young Fatima Zahra Ba dreamt of a brand, one that would have the wings strong enough to export and showcase the beauty of african cultures throughout the world. Then the brand So Fatoo was born and ready to fulfill it’s goal.

To wear So Fatoo is to “wear your africanity on your sleeve”. In fact, the clothes are essentially made of local fabrics or ethnic prints in a mix of traditional and modern styles.

The brand currently includes three clothing lines: SO FATOO with ethno-chic outfits for women and few unisex items, SAIIDOUX for men and ZAHRASAIID for special occasions. The line “NÉNÉ TOUTI” for kids is in the making.

Sales are essentially made online through the Soatoo website and social media channels. The launch of the e-shop and the So Fatoo boutique in Dakar, is scheduled by the end of the year.
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Dyange (Cote d’Ivoire)


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Dyange (Cote d’Ivoire) | Biography


Dyange was founded by Ange Dominique Otchounou. A 27 year old Ivorian from Bonoua Akan tribe in the southern parts of Cote d'Ivoire.

Ange who is a love of African fabrics aims to create unique designer wear with with prints well blended with leather or plain print. Ange's fashion career originally began as a hobby she would take on for fun until in April of 2016 she decided to invest in her business and turn herself into a real fashion designer for bags, shoes and accessories.

Her first collect was titled BE YOURSELF which was a unisex collection that emitted the state of her personal journey.

She began selling accessories through the internet, and mainly facebook until she started to participate in many different exhibition in Cote d'Ivoire which then gave birth to the awareness of her brand.

In September 2016 Dyange will presents us with the 'TÊH MI TA' collection, which means "It's My Story" in her local language. 'TÊH MI TA' will be Ange Dominiques second collection and she is inviting all of you to her social media platforms to make orders.
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Accra Fashion Week To Introduce An Online Runway Boutique – #SHOPTHERUNWAY

However this year the event known for stigmatizing fashion to business in Ghana is set to make a strong statement with their latest hashtag #SHOPTHERUNWAY. According to the organization behind the African extravaganza, the #SHOPTHERUNWAY hashtag signifies an end to the habit of fans of African fashion being just that. And a new beginning to a new society that lives, breaths and trends new collections by African designers. It is an anti 2nd hand clothing campaign that encourages Ghanaians to buy designs by local artisans”

“It’s enough, we can not continue to live in a society where we pack up African fashion shows and clap for the top African designers throughout, whilst dressed in our Louis V and Gucci’s, knowing very well we are going to go home and live the rest of our lives wearing just that”

Nana Tamakloe states “If that’s your purpose, stay home! Wearing African fashion in 2018 onward is a symbol of strength, it’s a symbol of effort. It’s the new Woke. In fact to some extent is actually just as a respectable act as that of those that fought for our independence. Their efforts was rigid, ours is more cunning but in the end they both lead to the same goals. It’s time to beautify ourselves and set trends that the world admires”

Another element that follows the purpose of the #SHOPTHERUNWAY hashtag is for the first time ever in fashion week history, an online shop will be created on the website belonging to the event Accra Fashion Week, allowing guests present and non present to buy all and any goods the see showcased on the night by professional designers and have it shipped to them any where in the world. It hosts popular Ghanaian and foreign brands such as ABASS, BRI WIREDUAH, IVA MICHAELS, MISH MEGA, NACKISSA, OUTRAGE BY JIDA, SARA Q and TOBAMS COLORS. To view this and more check out www.AccraFashionWeek.org.

Designers Registration Closing Soon For Accra Fashion Week 2017

In a few days we will be finalising our registered designers Accra Fashion Week, although we expected to close applications somewhere in August, it seems our designer count may just reach it’s peak sooner than expected. The excitement is already building up as we just over three months away from Ghana’s very own Accra Fashion Week 2017 and it’s brought to you by Ghana’s very own FashionGHANA.com. Come and witness the best of West African models, the best fashion looks, network, and get to see designers from almost every fashion capital of Africa. This year, the week long of fashion is set to be Africa’s biggest sensation with various activities across the board!

From seminars, to designer meet and greets, to a Fashion Fair and much more. The aim was to give a platform to some of the most spectacular designers brands producing most quality fashion including those who have made a name and those who haven’t. For years, mind blowing designers have worked in Ghana and Africa as a whole but not had the chance to be international, instead have had to engage in direct one on one clientele order.

The aim of Accra Fashion Week is to see to it that Ghana would be the first sub sahara African country where our boutiques learn to embrace our various designers. With a lack of a buyers culture in Ghana, for years designers have spent hefty money performing at shows at which at most they receive media publicity. This year with the excessive participation of Ghanaian boutique, we will change this reality, hence the sub title, The Buyers Opportunity. If interested in being a part, please fill in the form below.

[contact-form-7 id=”6325″ title=”DESIGNER REGISTRATION”]

Cameroon – Moh Designs


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Cameroon – Moh Designs | Biography


Moh Adolf Mbah is a divine inspirational designer ordained by God to change the world through fashion. Moh was born in the anglophone part of Cameroon by Mr. Moh Napen Simon and Mrs. Moh Mary. Moh in his early age was very creative and a wonderful talent in drawing, dancing and acting, but like every other child he then wanted to study and become a business manager.

Because of this, he went to the University of Buea in Cameroon. When in the University, he started his modeling career, and when he left school, he took his modeling career seriously and he became a professional model in his country, whilst also being an actor and a presenter.

Then to crown it all, God revealed to him his core talent which is designing and he told him to go in to the world and transform lifes through fashion. He has had a lot of achievements in his fashion career. He has graced the platforms of the biggest fashion events in Cameroon which his brand was well recognized: Annual Show, Africcollection Fashion Week and a host of many others.

He has also costumed in many movies like University Girls, Pink poison, Network and many others. Adolf Moh is now the personal designer to most renounced Men of God in his country. Moh, by the grace of God has trained many models, actors, fashion designers through his Agency called " Vineyard Models Entertainment ", whom some are making names in the Cameroon entertainment industry.
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In order to register for this designers show, you must be logged in, please click here to register for the first time. If you have previously registered Click Here to log in and return to this page to register for this designers show.

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Cote d’Ivoire – Salima B


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Cote d’Ivoire – Salima B | Biography


Salimata Bamba is the young designer behind Cote d'Ivoire's popular Salma B fashion label. Her designs are a mixture of chic and classical styles. Her drawings are as rich as her aspirations to unravel the structures and boundaries of creativty that will create a new identity for her clients.

Her work embraces influences from Abidjan to Accra and Tunisia, the beautiful designer plays with the whims of threads and needles weaving through the most advanced form of elegant fabrics. Salimata Bamba is full of dreams, fully devoted to her creativity, and hopes to impact lives through fashion.
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In order to register for this designers show, you must be logged in, please click here to register for the first time. If you have previously registered Click Here to log in and return to this page to register for this designers show.

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Why Ghanaian Boutiques Will Soon Go Bankrupt If They Do Not Support African Fashion

When one walks through the streets of Ghana and into our fashion stores in any shopping area, it is very evident there is a total neglect of fashion made in Ghana, and with the exception of 3 or so stores around the whole country we have probably over 10,000 stores consistently buying and stocking from abroad, but very soon these stores will shortly be put out of business if they continue to neglect made in Africa goods.

Accra Fashion Week 2016 came and went with the sub title ‘From Batik2Boutique’ and we have consistently pushed and coined the narrative of getting boutiques to open more to African fashion or made in Ghana goods. After doing ground work last year we engaged with over 400 boutiques ‘literally’ encouraging them to participate in Accra Fashion Week.

Although a good number of them are ready to work with us and start stocking made in Ghana goods, others to had their reasons why they do not support fashion made in Ghana, and the main ones go as follows.
1/ Professionalism of Creatives: Most creatives are not ontime with their goods, usually argue with money being owed, and have attitude.
2/ Quality Of Goods: They believe that most of the designers that approach them do not make items that are sustainable and will cause conflicts with their store clients.
3/ Clients Dislike For Prints: They usually criticize the use of African prints and claim their clients don’t want that.
4/ Brands: Most people come to their stores to buy popular brands, you know, the gucci, amarni, etc.
5/ Pricing: The stuff from asia is cheaper and the stuff from Ghana is not.

So now we know their reasons, let’s get a few things clear BEFORE we get into why they would be going bankrupt. First, most of these boutiques are far removed from our fashion scene. So their claims of unprofessionalism, quality of good, limitation in print, etc is very true…..for those they are aware off. But with a limited number of fashion shows consistently inviting them they are totally clueless that there are tonnes of designers that defy these reasons. Hence why Accra Fashion Week is constantly working to change this narrative.

For the most part our boutiques have used point 3 ‘Clients Dislike For Prints:‘ as an excuse not to support made in Ghana goods. The truth is if there was no market for prints in Ghana, we wouldn’t be the number one country stocking them from China. Nor would we have a tailor customizing print clothes every other building. The truth is there has always been a large market in Ghana and abroad for prints or made in Ghana fashion. The boutiques lack of supporting them is what has created a culture of buying non African clothes in stores, and getting you print outfits from the tailors.

Afromod Trends is a successful Ghanaian brand forced to open their own store due to lack of support of Ghanaian boutiques.
A snap shot of Ghanaian fashion brand Yvonne Exclusive Clothes. One out of her many shops across West Africa creating business internationally and out-progressing our local boutiques that neglect African fashion.

So here is why it is going to bite the boutiques in the arse if they do not alternate their style. Ghana is growing…at a fast rate. And foreigners are consistently seeing business opportunities especially in the leisure and luxury industries. One can say the popular Accra mall is roughly 60% fashion. And amongst those fashion stores (mainly italian, American, asian clothes) only 3 of those fashion stores are African owned. That would be Nallem, Kikis Clothing and Aha Intimates.

In other words, those who make the clothes with stocks all over the world are setting up in Africa to enjoy some of that leisure money. These stores are extensions of major chain stores or large stores in other countries. So they can afford to produce or buy in larger amounts and in some cases sell cheaper than our local fashion boutiques. They also have the finances to set up in more attractive locations ie the malls. Which now puts our boutiques that never supported made in Africa goods in a tight spot to win over the clients they claim don’t like print.

They will now start turning their backs on the smaller boutiques because 1/ The foreign chain stores sell their stuff better than the smaller boutiques, they have wider ranges/options, and it would be much cheaper and most of their stock are remainders from their stores abroad. 2/ Smaller boutiques have no patriotic reason to demand support from clients. 3/ Its going to get even worst when they begin competing with themselves with mass advertisement on TV, social media and more. 4/ These stores make more money per growth. After years of sales and stock they will begin opening up in almost every corner, to ensure they capture every potential sale. 9 times out of 10, the foreign stores are in the same circles our boutiques buy their clothes from, and most likely through them they discovered business in Ghana is good.

Ghanaian owned Fashion boutiques are going to have to start making effort to intertwine with the local fashion brands or alternatively they will see a serge of new boutique that will do so and the boutiques that begin stocking local brands will eventually be the only ones that will withstand the over take of the extensions of chain stores entering the country.

This is far from a sales pitch, but Accra Fashion Week 2017 would be a good start in identifying the future brands to begin business with. If you would like to be enlightened more, simply register as a buyer or boutique here https://www.accrafashionweek.org/buyers-registration/

Ghanaian Model & Face Of #AFWk, Grace Quaye To Walk London Fashion Week

Grace Quaye is set to rock London Fashion Week this year. Winner of last year’s Face of Accra Fashion Week will be heading off to the UK later this year to participate in their grand fashion events during London Fashion Week S/S18 show.

The announcement came when organizers of Accra Fashion Week got in touch with a number of designers interested in Grace Quaye whom are now willing to finance her accommodation and travel to be present at their shows. UK Designer Mark Johnson who showcased at Accra Fashion Week 2016 was also highly intrigued by her performance at the Face of AFWk2016 competition and decided to assist her in ensuring she is casted alongside other professional models. Accra Fashion Week will now make it mandatory for all winners to participate in fashion week taking place in any of the fashion capitals.

Grace Quaye who is currently managed by Confidence Model Management in Ghana will also be working with a UK based agency that is yet to be disclosed later this year. Although she will spend time in UK for London Fashion Week 2016, she will also be back in Ghana on time for Accra Fashion Week 2017 from 3-8th October, to participate in Face Of AFWk2017 in handing over her title.

 

#AFWk2017 Designer Registration To Close On July 23rd: Pls Read If You Applied And Were Not Replied To

Accra Fashion Week 2017 designer registration will come to a close in 2 months. Yet again come and be a part of fashion that will change trends and styles in Ghana, with our nations top designers alongside fashion from Cote d’Ivoire, South Africa, Cameroon, France, London and more.

This Accra Fashion Week 2017 aims to celebrate Ghana at 60 (60 years of independence) in the biggest fashion way possible. We were proud to discover that Accra Fashion Week 2016 was somewhat the most popular fashion event in Africa and the most covered according to google search results and this only means bigger and better for 2017.

Our designer registration deadline is set for July 23rd, 2017. The deadline allows our staff to prepare and customize a more intimate showcase for your designs as possible.

Although, the deadline is set for July 23rd, it might close sooner if all slots are filled. Click here for the online registration form or contact +233233622008 or contactafwk@gmail.com.

ALERT: If you have applied between the dates of 1 April to 18th May 2017, please get intouch with us as soon as possible as your applications may be overseen.

Nina Sharae (USA)


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Nina Sharae (USA) | Biography


Nina Sharae is the CEO and Founder of Nina Sharae Resort & Swimwear and Diva of All Trades, Inc. She is an advocate for full figure women. Sharae was born and raised in Chicago, Illinois. In 2013, Sharae decided to step into her purpose and moved to Florida. Sharae drove 17 hours by herself with only her car and clothes.

Within two years, Sharae has started several businesses and became 2015 Miss Florida Plus America in the Miss Plus America pageantry.

Nina launched her luxury full figure resort & swimwear line in Orlando, Florida with her theme fashion show: Welcome to Paradise during Nina Sharae Weekend, (April 22-23, 2016).
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