CEO: Hadiza Kassim



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USA – Sarauniya Biography


Shop Sarauniya was founded in July 2014 by then, 19-year old Hadiza Kassim. In its first few months, Shop Sarauniya carried a simple range of Ankara print bags and operated under a single tab on the Sarauniya Makeovers website. Today, Shop Sarauniya has evolved into a full retail shop carrying women, men, and children's wear.

All designs are created in New York City and sent to Accra, Ghana where they are transformed into beautiful garments by a small team of seamstresses. "Sarauniya" is the Hausa word for Queen, representing the brand's mission to create jobs in Ghana in the hopes of improving the socioeconomic status of women.


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